Updated: Sep 30, 2019
Google My Business prioritizes, ranks, and validates what people see when they “search” for products, services, websites, and physical brick and mortar locations. It is the cornerstone by which ALL other Google business services stem from/are linked to, and the dashboard where you can manage all of your company information.
Google consistently hovers around holding 80% of the “Search Engine Market Industry.” Whenever anyone uses a Google Search, the first thing that comes up if applicable is “Google Maps.” Then the paid for advertisements/listings are displayed (Google Ads); and lastly the “organic” listings. The 8 out of 10 people using Google to “search” is a massive collection of “potential customers” and “connections” your business can be capitalizing on. In this day and age, if you are not recognized by Google, you are severely limited. Utilizing the wealth of resources and Google services is imperative, while at the same time can be overwhelming.
“Google provides world class resources such as “Google Academy For Ads” and "Google Analytics Academy" with various course offerings and certifications.”
Google Academy teaches businesses, professionals, marketers, and individuals “everything & anything Google” with varying degrees of sophistication. In short, many “Google” services and resources are “free” to use and sign up for; and it is possible to develop many skills and analytical understandings on your own accord.
George Orwell said, “All animals are equal, but some animals are more equal than others.” So, what is a Google My Business Account? How does having an expert set it up for you differ from you just doing it yourself? Why is Google My Business necessary? Google My Business prioritizes, ranks, and validates what people see when they “search” for products, services, websites, and physical brick and mortar locations. It is the cornerstone by which ALL other Google business services stem from/are linked to, and the dashboard where you can manage all of your company information. It is also a place where you can connect and engage with potential and existing customers. If you have a legally filed entity/corporation, a phone number, a business address, or a website of sorts; even if you have not created or listed yourself with “Google My Business,” there is a good chance an account was created by Google and already exists. It is however incomplete and yet to be verified by you or a technology expert on your behalf.
If you’re the owner of a business, and you are not updating your information on Google (i.e. directions, categories, virtual-tour, hours of operation, social networking links, pictures, phone numbers, etc.) it can be damaging your business reputation and make it appear as though you don’t understand what your customers need and are looking for.
Time, resources, expertise, money, and care goes into developing logos, business cards, websites, products, services, interior design/decoration; businesses do everything possible to make themselves be defined, recognized, and stand out from the pack. Google My Business can bring you customers and make you money. It deserves the same attention, care, and dedication; it is a powerful “billboard,” “door to door salesman,” “infomercial,” “shop window,” “promoter,” “buy it now button,” — and much more. Google My Business for example can be connected to Google Analytics, Google Maps, and Google Ad Campaigns. By taking the steps to “claim and verify” your Google My Business Account, you can have your company information appear accurately and up to date. To have your Google My Business Account Optimized from the onset, or to have your already existing account properly set-up and completed will foster increased visibility. It will make your “casting net” wider and more far-reaching increasing potential business opportunities and your ability to utilize Google’s additional offerings with more fluidity and ease. It will allow you to focus on what you are best at: your business.
If you have any questions about Google My Business or technology in general from Search Engine Optimization to Google Maps, please contact Business Anthropology, Inc. We are here to help.