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What is AI Prompt Engineering? Why is SEO in Jeopardy?

Search Engine Optimization (SEO) has long been an important part of online #marketing #strategies. However, recent developments in technology and business anthropological studies suggest the future of SEO may be in jeopardy. With the rise of social media and artificial intelligence, people are starting to find the content they want in different ways. As a result, SEO is becoming less efficient/effective; i.e. less important.

Social media platforms have become the go-to source for many people when they are looking for information/news and/or general web content. Rather than using a search engine to find what they need, they simply scroll through their social media feeds to see what their friends and colleagues are sharing. This makes social media platforms and influencers incredibly powerful when it comes to driving traffic to websites and other online content.

Artificial intelligence is another game-changer when it comes to online search. Unlike search engines, which provide users with a list of choices, AI is designed to provide a single answer to a question. This means that rather than sifting through pages of search results, users can get the information they need quickly and easily from the onset.

In Business Anthropology, we call this: “AI Prompt Engineering.” AI Prompt Engineering involves creating content that is specifically designed to be found and used by AI. This means using techniques like structured data and schema markup to ensure that the information on a website (from text to pictures to video) is easily interpreted by AI algorithms. (In the future it will also be important to make information/locations contained within the Metaverse/Metaworlds findable by AI as well.) Technology expert and thought leader Anthony Galima states: “The importance of AI Prompt Engineering cannot be overstated. In order to remain competitive in the online marketplace, businesses must ensure that their content is being found by AI and that they are the answer that AI algorithms are presenting to users. This requires a focus on high-quality, relevant content that is specifically designed to be found by AI.” To achieve this, businesses need to work with business anthropologists and other technology experts who understand the intricacies of AI Prompt Engineering. This means finding digital marketers and reformed SEO specialists who are well-versed in the latest techniques and technologies. It also means ensuring that the construction of and content within a website is of the highest quality, and that it is optimized for both humans and AI. The future of SEO is dead. The entire digital marketing landscape is changing. People are starting to find the content they want through social media and artificial intelligence, and traditional search engines are becoming less important. "Hey Google" to "Ask Siri" to "Hello Alexa" -- this means that businesses need to focus on AI Prompt Engineering and ensure that their content is being found and used by AI algorithms. By doing so, they can remain competitive and ensure that they are "the answer" that users are presented with when they are looking for information online. If you’d like to learn more, or have a "Digital Marketing Position" available within your corporation - be sure to connect with Anthony Galima on LinkedIN or Twitter. Consulting or hiring a Business Anthropologist now and in the future is one of the best resources/investments any organization to business professional can make.

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