In the world of cryptocurrency and blockchain technology, there is a growing awareness of the need for cultural sensitivity and understanding as these digital assets become more mainstream. Many Web3 entities have recognized that the adoption of cryptocurrency and blockchain technology will require not only technological innovation, but also cultural adaptation to diverse populations. “Web3 entities who turn to business anthropologists to bridge cultural/generational gaps and effectively communicate the benefits of their technologies to people from all walks of life will become the pillars of ‘mass adaption,’” states Anthony Galima, the creator of Business Anthropology.
Despite the significant advancements and progress made in the fields of Web3, crypto and blockchain technology, the vast majority of people around the world still do not fully understand the benefits and potential of these new assets and technologies. According to recent statistics, more than 90% of people do not understand the technology, its potential, or how to use it. They are additionally fearful of primarily one thing “losing money.” To bridge this gap, Web3 entities would be best suited if they turned to business anthropologists. Anthony Galima states: “Business Anthropologists are crucial in facilitating mass adoption of cryptocurrency and blockchain technology while ensuring cultural diversity is respected and maintained. These new digital assets and wealth classes must be presented in ways that people will immediately understand and prosper from; without changing their values and cultural way of life.”
Web3, crypto and blockchain entities are experts within their field of technology and the solutions they create and build. However, they are not experts in cultural anthropology and do not possess the skills needed to explain complex technologies and new thought paradigms in a way that regular people around the world can understand. In other words, the 7% of individuals within this space all speak the same language; Bitcoin to Ethereum based conferences full of people singing to the choir; but the rest of the global populaces are uncertain at best.
Business anthropologists are experts in understanding the relationship between culture and technology. They can help Web3 entities navigate the complex cultural landscape by providing insights into different demographic markets, cultural norms, and societal values. By doing so, business anthropologists can help Web3 entities tailor their marketing strategies and UX/UI to reach the right audiences and gain the trust and acceptance of diverse cultures. Business anthropologists can help Web3 entities address the concerns of governments and regulatory bodies in different parts of the world. In the Western world, there is often a narrative of fear, uncertainty, and doubt (FUD) surrounding cryptocurrency and blockchain technology, which can lead to increased regulation and scrutiny. In contrast, many developing nations have governments that understand the technology and recognize that regulatory measures are built into smart contracts. By working with business anthropologists, Web3 entities can better understand and navigate these regulatory differences, creating opportunities for growth in both developed and developing countries. Web3 entities can benefit greatly from hiring business anthropologists to facilitate the mass adoption of cryptocurrency and blockchain technology. By offering cultural sensitivity and understanding, they can ensure that these new assets and wealth classes are offered in ways that people will understand and be able to utilize with ease. This will not only help drive adoption but also promote greater trust and acceptance of these new technologies across diverse populations.
Business anthropologists are uniquely equipped to translate complex technical concepts into terms that resonate with diverse cultural groups. They can help Web3 entities better understand the cultural norms and values of their target markets and develop effective marketing/sales strategies that resonate with those audiences. Moreover, business anthropologists can help Web3 entities address the concerns and skepticism that often arise from people who are new to this technology. They can help address and remedy concerns in ways that people can understand, building trust and confidence in these new technologies. The Web3 entities that set the benchmarks in industry standards and build the future of tomorrow today will be those that have benefited from the expertise of business anthropologists. Business Anthropology best bridges the gap between their technical knowledge and the general public's understanding. This will drive mass adoption while ensuring that diverse populations understand and prosper from these new assets and wealth classes. That diverse populations remain diverse while experiencing firsthand the benevolence, empathy and abundancy built into the Quantum. If you enjoyed this article; you will also find interesting "When Will Crypto Go Mainstream" specifically within the Western World. What needs to happen?