Business Anthropology is an emergent field that applies theories and methods of cultural anthropology in both corporate and technological realms.
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Through participant observation, statistical data collection, informal and structured studies, amongst other emic and etic ethnographic methods, "Business Anthropologists" are a jack of all trades, disciplines, and industries. Although many Business Anthropologists specialize in niche arenas; they all study marketing, consumer behaviors, organizational theory/culture, human resources, sales, social networks, Internet architecture and design, management, software, teaching, consulting, demographics, and new media content.
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