As the world gears up for the biggest sporting event of the year, the Super Bowl, two major players in the beverage and sports betting industries have teamed up to offer fans a new way to engage with the game. Molson Coors and DraftKings have announced that they will be turning their Super Bowl ad into a betting opportunity, allowing viewers to place bets on the outcome of the game and other aspects of the event.
The move is part of a growing trend of companies looking to tap into our culture's affinity for gambling, as well as keep viewers engaged during the long breaks between the action on the field. By offering fans a new way to participate in the game, Molson Coors and DraftKings hope to keep them more invested in the outcome, increasing the excitement and anticipation for the big event. In addition to traditional betting options like the winner of the game or the final score, the companies are also offering more creative and unique wagers, such as the color of the Gatorade dumped on the winning coach or the length of the national anthem performance. These types of bets add an extra layer of excitement and unpredictability, giving fans a new way to experience the game. The collaboration between Molson Coors and DraftKings is an example of how companies are finding new and innovative ways to tap into the massive audience for the Super Bowl. By turning their ad into a betting opportunity, they are capitalizing on the popularity of gambling and sports, offering fans a fun and interactive way to engage with the event.
With the Super Bowl set to draw a massive global audience, Molson Coors and DraftKings are poised to make a big impact with their innovative approach to advertising. Whether you're a fan of football or just looking for a new way to experience the biggest sporting event of the year, this partnership is sure to keep you on the edge of your seat. To know more about Marketing and Culture, be sure to follow the creator of Business Anthropology, Anthony Galima on both Twitter and LinkedIn.