Business Anthropology, Inc.

By Anthony Galima, Director, Business Anthropology Originally published on LinkedIn: Consumer Ethnography also called “virtual ethnography” helps corporations gain a deeper understanding of consumer behaviors—specifically what perceptions, attitudes, and beliefs drive consumer decisions and calls to action. (Business Anthropology, Inc.) Ethnography “observes” and “studies” people in their natural environments and everyday life. In the current technological landscape, the amou