Business Anthropology, Inc.

A Brief History of Lawns & the Disappearance of “Growing Your Own Food.” American Lawns? When and Why Did We Start Growing Grass? What have we lost? What can we gain and reclaim by replacing our “grass” with fruit and vegetable gardens? Can gardening become an emerging field/service coinciding with more "remote working" and increasing inflation? The quick answer is: having a lawn was a status symbol. It illustrated you were wealthy. You did not have to grow your own food or t

By Anthony Galima, Director, Business Anthropology Originally published on LinkedIn: Consumer Ethnography also called “virtual ethnography” helps corporations gain a deeper understanding of consumer behaviors—specifically what perceptions, attitudes, and beliefs drive consumer decisions and calls to action. (Business Anthropology, Inc.) Ethnography “observes” and “studies” people in their natural environments and everyday life. In the current technological landscape, the amou